Our values are incripted to what we defined as our “CAlture”, obviously a culture with a distinct CA twist!


We recognize first and foremost that Chur Associates® is a TEAM. There is no super hero amongst us, everyone is a leader in what each and every one of us does best. Setting aside the personal differences, we trust each other in our delivery of any promises given with the best interest of CA at heart. We CAtizen, we trust each other completely. Like a family we don’t choose each other but love each other unconditionally no matter what happened. Trust is the foundation of what CA is all about.

The ultimate DNA for our function as a team is the TRANSPARENT operation within CA. Being brutally honest and direct are our ways of stamping out any internal groupings and favouritism. Being transparent also permits us with better communication and empowered switching of roles with ease. Externally, the same principle has also allowed all our stakeholders to be properly educated on what’s happening that in turn permits ownership of the issues and the Firm as well as propelling an efficient client’s expectation management.

Our positive attitude in HARDLY TAKE NO AS AN ANSWER is now part of CA’s brand-marks. We understand that “NO” is most often abused and use in convenience. We will always use a little extra thoughtfulness in dealing with the “NO” and keep asking for a different answer that led closer to our objective. By the same token, we also hardly give “NO” as an answer as we believe no is never an answer.

We are APPROACHABLE, we understand that we are essentially dealing with humans that require a lot of compassions and sensibilities. At the end of any issues, there is always another person. Keep the door open and believe that the best of human nature shall always prevail. We have an environment in CA that encourages nothing but possibilities.

Most importantly, we are ACCOUNTABLE to each other as a team player. We don’t pass the bug around as we are a firm believer that everything stops with ME! Never fail to take on ownership has made us more resourceful to think out of the box within what’s possible.

The way we “dance” with the issue at hand to achieve a solution feasible to our clients is a testament that it is in the DNA of every CAtizen to be FLEXIBLE and grow bigger than the challenge before us. We are guided by our objective and ready to change ourselves to meet the end so desired.

Taking the ownership of task, we are PROACTIVE in our conduct. We choose to be a Messiah for every piece of information before us; and not just a mere Messenger that add no value to our clients’ course.

We are always just that little observance and a little more thoughtful on our own accord to make that difference that by nature expected of us every single time.

We are passionately driven as it is in our nature to be SOLUTION CENTERED. We painlessly identify our client’s destination and drive our client from ‘A’ to ‘B’! We guide them, we give them options and most importantly, we are there with them!